Google Discontinues People Cards: A significant move that could disrupt online branding strategies, particularly for freelancers, entrepreneurs, or individuals with common names facing search result visibility challenges.
Google has announced the discontinuation of its People Cards feature on Google Search. An email sent to users confirmed the Google People Cards shutdown on April 7, 2024. This means users will no longer be able to create new Google People Cards or update existing ones after that date.
What were Google People Cards?
Launched in 2020, Google People Cards functioned like virtual business cards within Google Search. These Google People Cards allowed users to create profiles showcasing their professional or personal information, displayed directly in search results for their names. This feature aimed to simplify online identity management, particularly for freelancers, entrepreneurs, or those with common names facing search results visibility challenges.
Why Did Google Discontinue People Cards?
While Google hasn’t explicitly stated the reasons behind this move, the email suggests a potential shift in the company’s approach to user-generated content within search. While some users relied on Google People Cards as a tool for online branding, Google might be reevaluating the effectiveness of this format for maintaining search result relevance.
Impact of Google Discontinuing People Cards
The discontinuation of Google People Cards presents challenges and opportunities for those who previously utilized this feature. Here’s a closer look at the impact and what users can do to navigate this change:
- Implications for Online Presence:
The shutdown presents a need for alternative strategies for users who heavily relied on Google People Cards for online branding. But fear not there are several effective ways to maintain your online presence. Previously, a well-crafted Google People Card could appear prominently in search results, offering valuable real estate to showcase professional experience, contact information, or links to social media profiles. Without Google People Cards, users might see a decrease in search result visibility, mainly if their names are familiar.
The Road Ahead: Alternative Strategies After Google Discontinues People Cards
The phasing out of Google People Cards presents an opportunity to revisit and potentially revamp online branding strategies. Here are some key considerations:
- Website Optimization: Optimizing your existing website for relevant keywords can significantly improve search result visibility. Utilize keyword research tools to identify terms potential clients or collaborators might search for and ensure your website content effectively incorporates those keywords.
- Social Media Management: Maintaining active and engaging social media profiles can significantly enhance online presence. Regularly update your profiles with relevant content, connect with industry professionals, and participate in online communities to establish yourself as a thought leader or expert.
- Building Backlinks: High-quality backlinks from reputable websites can significantly boost your search engine ranking. Consider guest blogging for relevant websites or online publications within your industry.
- Claiming and Optimizing Online Profiles: Many online directories and platforms allow users to claim and optimize their profiles. Ensure your information is consistent across these platforms and includes relevant keywords to improve search visibility.
Taking Action: Saving Your Google People Card Data
If you have a Google People Card, it’s crucial to take action before the May 7, 2024 deadline. Google advises users to download or save their content to avoid losing valuable information like website links, social media profiles, or a brief “About Me” section. Their Help Center offers further assistance and detailed instructions on downloading your Google People Card data.
The Future of User-Generated Content in Search After Google Discontinues People Cards
The discontinuation of Google People Cards signifies a potential shift in Google’s approach to user-generated content within search results. While Google hasn’t provided specific reasons, it’s important to note that this change is part of a larger evolution in how user-generated content is integrated or balanced with other ranking factors to deliver the most relevant and reliable search results for users.
Staying Informed After Google Discontinues People Cards
As the search landscape evolves, staying updated on the latest SEO trends and best practices is crucial for maintaining a solid online presence. Following reputable SEO news sources or consulting with an SEO professional can ensure you utilize the most effective strategies to maximize your search result visibility and online branding efforts.
By understanding the impact of Google discontinuing People Cards and implementing alternative strategies, users can continue to effectively manage their online presence and build a strong brand reputation in the ever-changing digital landscape.
